Privacy Policy

Last updated: October 2025

This Privacy Policy explains how This is Sam Sheppard Ltd (“we”, “us”, or “our”) collects, uses and protects your personal data when you visit our website, purchase a product or workshop, or interact with us online.

We’re committed to protecting your privacy and handling your information in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

This is Sam Sheppard Ltd
Company number: 14632557
Registered address: 128 City Road, London, EC1V 2NX, United Kingdom
Email: hello@thisissamsheppard.com

We act as the Data Controller for the personal data you share with us.

2. The Information We Collect

We collect and process the following types of information:

  • Contact details such as your name and email address (e.g. when you sign up for a newsletter or register for a workshop)

  • Billing and payment details when you purchase a product or service (processed securely via third-party providers)

  • Technical data such as IP address, browser type and activity on our website (collected via analytics)

  • Communications data such as your messages, feedback, or emails to us

We do not collect sensitive personal data unless you voluntarily provide it (for example, in an email).

3. How We Collect Your Data

We collect your information in the following ways:

  • When you purchase a product or workshop through Systeme.io, using Stripe, PayPal, or Apple Pay

  • When you subscribe to our newsletter or download a free resource

  • When you email or contact us directly

  • Automatically, through cookies and analytics on our website

4. How We Use Your Data

We process your data to:

  • Deliver and manage your purchases, workshops, or subscriptions

  • Send transactional and administrative emails (e.g. confirmations, receipts, access links)

  • Communicate updates, marketing content and relevant offers (only if you’ve opted in)

  • Improve our services through analytics and feedback

  • Comply with our legal and tax obligations

5. Legal Bases for Processing

We process your personal data under the following legal bases:

  • Contract: to deliver products and services you’ve purchased

  • Consent: when you opt in to receive marketing emails

  • Legal obligation: for accounting or record-keeping purposes

  • Legitimate interest: to maintain and improve our website and customer experience

6. Sharing Your Information

We only share your data when necessary to provide our services. This includes:

  • Systeme.io – website, checkout and email marketing platform

  • Stripe, PayPal, Apple Pay – payment processors

  • Email providers – for communication and newsletter delivery

  • Analytics tools (Systeme.io) – to understand and improve website performance

All third-party providers process your data in compliance with UK GDPR and have appropriate safeguards in place.

We never sell or rent your personal data.

7. Data Storage and Retention

We store your data securely and only for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting, or reporting requirements.

When data is no longer needed, it is deleted or anonymised.

8. Your Rights Under UK GDPR

You have the right to:

  • Access a copy of the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data (“right to be forgotten”)

  • Withdraw consent for marketing at any time

  • Object to or restrict processing in certain circumstances

  • Request data portability

To exercise any of these rights, contact us at hello@thisissamsheppard.com. We will respond within 30 days.

9. Cookies and Analytics

We use Systeme.io analytics to understand how visitors use our website. This may collect anonymous data such as IP address, browser type and time spent on pages.

You can control or disable cookies in your browser settings.

10. Marketing Emails

We send marketing communications only if you’ve given explicit consent. You can unsubscribe at any time by clicking the link at the bottom of any email or by contacting hello@thisissamsheppard.com.

11. Data Security

We take reasonable technical and organisational measures to protect your data from loss, misuse, unauthorised access, or disclosure.

Payment details are handled securely through our payment processors (Stripe, PayPal, Apple Pay) and are never stored on our servers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website, with the “last updated” date shown at the top.

13. Contact Us

If you have any questions about this policy or how your data is handled, please contact:

This is Sam Sheppard Ltd
Email: hello@thisissamsheppard.com
Registered address: 128 City Road, London, EC1V 2NX, United Kingdom

If you are not satisfied with our response, you can lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk